Case Study Luma
How Luma went viral with 1,000+ posts launched in days, not weeks.
Luma is a leading AI company building accessible, professional-grade AI tools for creatives (such as Ray 3.2 and Uni-1), with creative intelligence that understands the physical world.
The results so far
1k+
posts published
5 day
avg. turnaround
<$10
avg. cost per click
24h
trending on X
The Goal
Maximize the number of posts to achieve awareness and trend before new product launches.
Five plays Luma runs on Faved to get hundreds of posts per launch live in under a week.
Fast tight briefs
Faved help tailor briefs to enable influencers to create content in just a few days.
Drill into video & AI experts
Target the creators who actually move AI tooling - video and AI experts on X and LinkedIn.
Negotiate to target CPC
Settle efficient rates that hit Luma's <$10 cost per click goal at scale.
Go multi-platform
Run a single programme across YouTube, X (Twitter), LinkedIn, Instagram and TikTok.
Influencer codes & tracking links
Faved built out Luma's entire influencer links with custom codes as well as tracking.
The content that went live
+ 1,000s more posts across every platform
High quality creators, better than anywhere else.
24hrs
Average influencer
response time
30,000+
Verified macro-influencers
to choose from
300+
Brands scaling sponsorships
with Faved
Brands use us for speed & efficiency.
Cut costs by 15%.
Fishing Clash - I'm glad we started working with Faved! Their platform connects us with thousands of high-quality creators from different genres, and we've been able to cut our costs by an average of 15% per deal, saving us thousands of US dollars overall.
Discovery & Outreach
Send 100s of offers to ideal fits instantly
*Prices shown are illustrative, not real creator rates.
Scale sponsorships without the hassle.
Full campaign
management.
We automate:
You just focus on creative direction and see posts go live.
Sign UpDon't waste time on search & outreach.
Book vetted influencers.
Daily suggestions with directly pre-negotiated rates you can book in 1 click - ranked by our AI trained on 1000s of campaigns and curated by your account manager to maximize awareness and ROAS.
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Shoot for the moon. Even if you miss, you'll land among the stars.
Launch now on Faved
We provide easy communication and full transparency to enable creators to create, and brands to achieve awareness, trust, and conversions.
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