Case Study Luma

How Luma went viral with 1,000+ posts launched in days, not weeks.

Luma is a leading AI company building accessible, professional-grade AI tools for creatives (such as Ray 3.2 and Uni-1), with creative intelligence that understands the physical world.

The results so far

1k+

posts published

5 day

avg. turnaround

<$10

avg. cost per click

24h

trending on X

The Goal

Maximize the number of posts to achieve awareness and trend before new product launches.

Five plays Luma runs on Faved to get hundreds of posts per launch live in under a week.

Fast tight briefs

Faved help tailor briefs to enable influencers to create content in just a few days.

Drill into video & AI experts

Target the creators who actually move AI tooling - video and AI experts on X and LinkedIn.

Negotiate to target CPC

Settle efficient rates that hit Luma's <$10 cost per click goal at scale.

Go multi-platform

Run a single programme across YouTube, X (Twitter), LinkedIn, Instagram and TikTok.

Influencer codes & tracking links

Faved built out Luma's entire influencer links with custom codes as well as tracking.

The content that went live

+ 1,000s more posts across every platform

Launch your campaigns with Faved

High quality creators, better than anywhere else.

24hrs

Average influencer
response time

30,000+

Verified macro-influencers
to choose from

300+

Brands scaling sponsorships
with Faved

Brands use us for speed & efficiency.

Cut costs by 15%.

Fishing Clash - I'm glad we started working with Faved! Their platform connects us with thousands of high-quality creators from different genres, and we've been able to cut our costs by an average of 15% per deal, saving us thousands of US dollars overall.

Fishing Clash

I'm glad we started working with Faved! Their platform connects us with thousands of high-quality creators from different genres, and we've been able to cut our costs by an average of 15% per deal, saving us thousands of US dollars overall.

Wildgrain

As a small team, Faved streamlines the tedious process of finding the right creators that fit our requirements. This all-in-one platform is very easy to use and the available filters, such as audience demos, previous partnerships and performance metrics, allows us to prospect to creators with ease.

LingoPie

Working with Faved has greatly improved our experience of working with the content creator market. The platform helps us find excellent content creators who have helped bring more subscribers to the platform and it has also become much easier to manage campaigns within the platform. It's definitely a game changer! Not to mention that the team is excellent and very easy to collaborate with. I really recommend Faved to any company looking to get into or improve performance through content creators.

Don't waste time on search & outreach.

Book vetted influencers.

Daily pre-negotiated suggestions you can book in 1 click - ranked by our AI trained on 1000s of campaigns and curated by your account manager to maximize awareness and ROI.

Scale sponsorships without the hassle.

End-to-end campaigns.

We handle and automate negotiations, contracts, approvals, content delivery and payments, so you can just focus on creative direction and see posts go live.

Launch now on Faved

We provide easy communication and full transparency to enable creators to create, and brands to achieve awareness, trust, and conversions.

Everything you need to know